Consumer Insights

/Consumer Insights

QualQuant Signals – Consumer Insights

A scientific customer collaboration approach to uncover – prioritize expectations based predictive ideas /insights (customer signals) that WORK!

Our QQS “Consumer Insights Excellence” Goal:

To provide predictive ideas / insights that WORK! Connecting you very closely to your customers.

Consumers are complex driven by changing expectations. To truly understand their behavior, QualQuant Signals offers an interdisciplinary patented approach that encompasses marketing, psychology, innovation and leadership. Your customers working collaboratively, produce fresh insights and new ways of looking at the world through their eyes.

While most organizations have accepted the need to go beyond traditional research practices and leverage cutting-edge tactics to elicit in-context insights, QualQuant Signals delivers a structured process for employing methods to deliver high economic value consumer insights. With the shortened lifecycle of products market leaders have recognized the need for a rapid, consumer-centric innovation process that includes repeatable methods to identify emerging trends. In addition, while companies build their consumer insights programs, the need for an efficient mean of communicating the information gained from these new strategies and tactics is essential for the success of their competitive research initiatives.

QualQuant Signals Insights Area:

  • Customer Behaviors
  • Category / Brand perceptions
  • Category / Brand frustrations
  • Category usage trends
  • Trend spotting
  • Path to Purchase behaviors
  • Moment of Truth behaviors
  • Brand selection (choice / trade offs)
  • Product Expectations (functional, emotional, economic value, social currency, personal value, etc.)
  • Digital / Social Media behaviors
  • Influencer ID (viral drivers)
  • Advocacy drivers
  • Loyalty drivers

QualQuant Signals Insights Value:

  • Consumer understanding research to uncover the unarticulated drivers of evolving market segments
  • Customer ideas (unmet needs) across the product development pipeline
  • Formulate strategies to anticipate the needs of evolving customer segments
  • Engage new customer groups at the front end of design and delivery processes
  • Acquire competitive customers and convert to loyal customers
  • Identify product usage areas to increase incremental revenue

Request information / demo. One of our QualQuant Signals expert will contact you.

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Meet Our Experts


Request a demo by telephone

Hemen Patel : 201-665-6465
hemenpatel@qualquantsignals.com

Kimberly Marsh : 201-665-6467
kimberly@qualquantsignals.com

William Lopez : 786-360-2881
william@qualquantsignals.com

QualQuant Signals Value

Innovative
Unique & Different
Exceed Expectations
We become a part of your team & vision.
The QQS Team
We are passionate and work to make sure we bring success.

Ideas/Insights Capabilities

Unmet Needs

Innovate to be a leading brand by meeting unmet needs (expectations). QualQuant Signals uncovers & amplifies unmet or not served needs (ideas) to present high economic value innovation opportunities.

Customer X-Ray

The customer pulse at your fingertips. QualQuant Signals connects you closely to your customer expectations by understanding (x-raying) customers from different angles. Key areas of insights cover behaviors, frustrations, trends, future outlooks, outlook on life, etc. 

Shopper Insights

Deliver a very influential experience during your customer’s path to purchase. QualQuant Signals systematically uncovers the gaps to be filled & improvement opportunities to present your brand as the best fit option. We conduct a thorough analysis with a customers journey along the path to loyalty/advocacy and provide directed actions steps to be the leader within each step of the path.

Customer Choice

Acquire customers by being within the top consideration set. QualQuant Signals provides predictive ideas/insights to present your brand as best fit. Our systematic approach of gaining details about pre-purchase research enables developing innovative strategies.

 

Expectations Based Predictive Ideas / Insights @ Work

Vertical: Auto

Challenge: Losing out to competitors as they introduce innovative features to win customers. Brand is experiencing the beginning of decline stage within the product lifecycle.

Objective: To uncover unmet needs to identify innovation opportunities leading to creating a new revenue stream.

Result: QualQuant Signals delivered predictive ideas/insights (unmet needs) by identifying gaps that could be filled through a multi-angle understanding of the customer related to…
1.  Customer’s path to purchase behaviors
2. Their frustrations related to the category
3. New features they would build to custom build product to keep up with changing behaviors
4. Product usage experiences that would drive loyalty

Identifying new revenue streams (innovation opportunities) driven by customer based expectations (unmet needs).

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified the unmet needs and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Auto

Challenge: Losing out to competitors as they introduce innovative features to win customers. Brand is experiencing the beginning of decline stage within the product lifecycle.

Objective: To uncover unmet needs to identify innovation opportunities leading to creating a new revenue stream.

Result: QualQuant Signals delivered predictive ideas/insights (unmet needs) by identifying gaps that could be filled through a multi-angle understanding of the customer related to… 1.Customer’s path to purchase behaviors 2.Their frustrations related to the category 3.New features they would build to custom build product to keep up with changing behaviors 4.Product usage experiences that would drive loyalty

Identifying new revenue streams (innovation opportunities) driven by customer based expectations (unmet needs).

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified the unmet needs and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Healthcare

Challenge: To establish the institution as the top cancer treatment center.

Objective: Identify the factors patient considers (choices) and trade offs they make in delecting a treatement center.

Result: A cancer treatment center was experiencing low patient sign up rates and management wanted to identify the areas of opportunities to create a highly desirable treatment center. Most importantly, management wanted targeted action points such as improving institution image, enhancing care service, developing a communication strategy, etc. QualQuant Signals uncovered customer signals by taking a wide angle lens approach to understanding current and potential sufferersaround the following areas…
1. Things they consider in selecting best fit treatment center.
2. Factors considered in assesing staff knowledge and skills.
3. Characteristics of an ideal treatment center.
4. Brand attributes they value most as best fit for treatment.

QualQuant Signals provided a strategy map to improve services to better meet expectations, fill any gaps by innovating and communicate more effectively to position the institution as an ideal treatment center.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified the unmet needs and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Retail

Challenge: Level of satisfaction is low for the check out process which is a threat to loyalty.

Objective: Create a game changing checkout process to enhance shopper experience / loyalty.

Result: One of the key differentiating values that can be offered to shoppers is the checkout process. In addition to delivering a great check out process, it is also one of the factors shoppers consider where to shop at. QualQuant brandExcellence paved the way to identify innovation opportunities to take the check out process to the next level the way customers expect it to be. To identify the opportunities, QualQuant brandExcellence took a multi-angle approach to understanding the shopper and expected check out experiences. The multi-angle probing was around the following areas… 1. Frustrations experienced today at the check out process? 2. Type of products & merchandize they would like to see in the checkout area? 3. Activities they would like to do while waiting in line? 4. Design the next generation checkout area.

QualQuant brandExcellence provided a strategic & tactical blueprint feeding into the development of the next generation check out process. Innovation driven by customer frustrations & expectations.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified the unmet needs and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Finance

Challenge: Acquire customers for first time and refinance mortgages and be the leader in the battered mortgage category.

Objective: Identify key choices customer’s make during the path to purchase and changing decision making behaviors (trends).

Result: The mortgage category is facing high levels of negative perceptions & very low trust level. This presents an opportunity to improve and innovate to present itself as a customer friendly brand. The marketing team needed guidelines to develop effective strategies within this new category landscape. QualQuant Signals uncovered customer signals by taking a wide angle lens approach to understanding the areas of mistrust and negative perceptions in the following areas…
1. Ideal characteristics of a mortgage lending company.
2. Characteristics avoided when choosing a mortgage lender.
3. For what level of services will they put them itself at risk to recommend the brand?

QualQuant Signals provided the marketing team a landscape of the customer, category and brand which highlighted areas the brand can capitalize on to be the savior brand of the mortgage category leading to customer acquisition.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified the unmet needs and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.


 

QualQuant Signals Patent – Innovative, Unique & Different

Predictive Ideas/Insights

Presented the visual illustration of the QualQuant Signals customer collaboration process.

Meet or Exceed Expectations

Our ‘Expectations’ based framework brings out the outcome based probability of an idea/insight.

Game Changing Process

QualQuant Signals is scientifically designed by applying principles to deliver quality ideas/insights.

Why Choose Us

  • Patented Integrated Qualitative/Quantitative
  • Scientific Customer Collaboration Process
  • Predictive Ideas/Insights (Customer Signals) That WORK
  • An Innovative, Unique & Different Approach to Uncover Customer Signals
  • QualQuant Signals Brings You Very Close to Your Customer's Expectations

Customer Signals Picked Up

I reviewed with the Nexxus team and we think this report is excellent! We would like to schedule time in January for you to walk us through it. We also would like to have our agencies on the phone, since they manage our communication and content strategies. I sent it to the TRESemmé team. I really think they will be interested in doing a similar project.
Stephen Strong, Unilever