Digital Innovation

QualQuant Signals – Digital Innovation

A scientific customer collaboration approach to uncover – prioritize expectations based predictive ideas /insights (customer signals) that WORK!

Our QQS “Digital Innovation Excellence” Goal:

To provide predictive ideas/insights to help companies identify digital innovation opportunities to sustain & grow.

The evolution and advancement of digital is progressing quickly. It is clear that if you do not innovate on the digital front then your company and brand is at risk of being not relevant anymore. The future customer & employee is digital and you have to uncover & leverage opportunities to lead on the digital front. Sustainability and growth will be driven by digital excellence in all areas.

The QualQuant Signals scientific customer collaboration process is powered by our proprietary ‘Expectations’ based framework that uncovers & prioritizes ideas/insights to provide statistically reliable signals that represent customer expectations and unmet needs.

QualQuant Signals is a patented research approach that delivers predictive ideas / insights (customer signals) that WORK!

Digital Innovation Areas:

Social Media
Mobile / Tablet
Website
Marketing Campaigns
Integrated Media & Platform Opportunities
QR Codes
Ecommerce
Near Field Communication (NFC)
Promotions
RFID Tags

How We Help Innovate:

Ideation
Measure ROI
Real Time Touch Point Feedback
Uncover Trends

QualQuant Signals Value

Quick Turnaround
Quick Report Delivery
Research Rigor
Budget Friendly
Full Service Research
Strategy & Recommendation Consulting
Hybrid QualQuant
Highly Experienced Team

Request information / demo. One of our QualQuant Signals expert will contact you.

Request Demo

Meet Our Experts

Request a demo by telephone

Hemen Patel : 201-665-6465
hemenpatel@qualquantsignals.com

Kimberly Marsh : 201-665-6467
kimberly@qualquantsignals.com

William Lopez : 786-360-2881
william@qualquantsignals.com

Digital Capabilities

New Product

QQS identifies opportunities in the areas of digital integration into your products to enhance product equity and exceed your customer’s expectations. The easy access & speed of information exchange enables many digital capabilities to better serve your customers by integrating digital into your products. QQS helps uncovers those opportunities and provides predictive ideas/insights to achieve digital excellence.

Mobile / Tablets

It is coming to a point where there will be more mobile devices than non-mobile devices. Majority of the population will be connected to information. QualQuant Signals helps understand customer behaviors & frustrations regarding usage & attitude of mobile. There are many innovation opportunities out there and QualQuant Signals will uncover & provide the predictive ideas / insights to capitalize on those opportunities.

Digital ROI

Marketing investment very much depends upon measuring the ROI. QualQuant Signals has developed a scientific process to measure ROI of individual digital touch points and integrated campaigns. We just don’t measure the ROI but also identify innovation opportunities to increase ROI based on customer receptivity and expectations. Imagine if your digital strategy can personalize content on the fly based on knowing your customer’s expectations.

Any Pain Point

Let us know your challenges & pain points and QualQuant Signals will fire up it’s brainpower to guide towards achieving success. Below are some the areas we have helped clients in the past…
1. Measure and improve ROI
2. Provide ideas for website redesign
3. Establish a mobile strategy
4. Develop a real time CRM system
5. Other areas

Expectations Based Predictive Ideas / Insights @ Work

Vertical: Mobile (Digital)

Objective: To develop a mobile marketing strategy that delivers value based on customer expectations.

Result: QualQuant Signals delivered predictive ideas/insights (potential mobile app concepts) by identifying areas where customers would most likely derive economic and personal value using the mobile app by the brand. Mobile apps being a crowded space presented challenges that focused around customers not using the app. In order to uncover opportunities that made economic sense, QQS derived opportunities by QQS multi-angle understanding of customers related to… 1. Their mobile behavior 2. In-Store moment of truth experience 3. Events that would trigger using mobile for the category & brand

Building a mobile strategy through concepts developed driven by customer based expectations.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified concept opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Pharma (OTC)

Learning: Do not redesign website without understanding your visitor’s expectations. Let your customer’s give you ideas / insights to redesign the website. Redesigning without customer feedback could result in a very costly mistake.

Challenge: Website visitors not able to complete their reasons for visit (not meeting expectations).

Objective: Redesign website to meet or exceed visitor’s expectations.

Result: QualQuant Signals delivered predictive ideas/insights (website concepts / features) by identifying elements customers value most during their path to purchase. In order to uncover opportunities that made economic sense, QQS derived opportunities wide angle view of site visitors…
1. Their motivations mapped to the stage within path to purchase
2. What new (missing) features they expect
3. The features most valued by repeat (loyal) visitors
4. Site functionality that was not easy to use

QualQuant Signals delivered a redesign blueprint driven by visitor’s expectations.
1. Content strategy
2. Task based navigation design
3. Post-visit loop back (personalizing content)
4. Site layout

Vertical: Pet Foods

Learning: Do not create a FB strategy without understanding your fan’s expectations. Let your fan’s give you ideas / insights to enhance your FB page.

Challenge: The growth of fans was slowing over time along with engagement. The FB page was loosing steam and there was a lot of concern for ROI.

Objective: Uplift the FB experience to a level to be an example to be followed.

Result: QualQuant Signals delivered predictive ideas/insights (concepts / features) by identifying elements fan’s value most. In order to uncover fan’s expectation, QualQuant Signals took a wide angle lens approach to understand motivations and engagement drivers.
1. Reasons why they became a fan
2. Determined engagement drivers
3. Type of content they would readily share & comment on
4. Determine outcomes desired by fans

QualQuant Signals delivered a FB page blueprint consisting of…
1. Content strategy
2. Tone of message to be posted
3. Fan Tab ideas to engage fans
4. Increase fan growth

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified concept opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Beauty Care

Challenge: On average only 5% of shoppers (site visitors) complete a purchase. How to leverage the other 95% to gain revenue?

Objective: Increase session or post visit based conversion by evaluating the shopping experience of non converters.

Result: QualQuant Signals delivered predictive ideas/insights (conversion blueprint) based on the barriers that drive shoppers not to purchase. We took a six dimension approach to identify the barriers…
1. Consumer Condition
2. Consumer Behavior
3. Merchandizing
4. Site Usability
5. Shopping Process
6. Business Rules

In addition to identifying the purchase barriers, we uncovered ideas leading to developing an effective ecommerce storefront.
1. Areas to improve website / checkout
2. Promotions and discounts to influence into purchasing
3. Real time post-visit loop back marketing
4. Develop a shopper database consisting of non purchasing visitors for later marketing

QualQuant Signals Patent – Innovative, Unique & Different

Predictive Ideas/Insights

Presented the visual illustration of the QualQuant Signals customer collaboration process.

Meet or Exceed Expectations

Our ‘Expectations’ based framework brings out the outcome based probability of an idea/insight.

Game Changing Process

QualQuant Signals is scientifically designed by applying principles to deliver quality ideas/insights.

Why Choose Us

Patented Integrated Qualitative/Quantitative
Scientific Customer Collaboration Process
Predictive Ideas/Insights (Customer Signals) That WORK
An Innovative, Unique & Different Approach to Uncover Customer Signals
QualQuant Signals Brings You Very Close to Your Customer's Expectations

Customer Signals Picked Up

I reviewed with the Nexxus team and we think this report is excellent! We would like to schedule time in January for you to walk us through it. We also would like to have our agencies on the phone, since they manage our communication and content strategies. I sent it to the TRESemmé team. I really think they will be interested in doing a similar project.
Stephen Strong, Unilever