QualQuant Signals – Digital Innovation
A scientific customer collaboration approach to uncover – prioritize expectations based predictive ideas /insights (customer signals) that WORK!
Our QQS “Digital Innovation Excellence” Goal:
To provide predictive ideas/insights to help companies identify digital innovation opportunities to sustain & grow.
The evolution and advancement of digital is progressing quickly. It is clear that if you do not innovate on the digital front then your company and brand is at risk of being not relevant anymore. The future customer & employee is digital and you have to uncover & leverage opportunities to lead on the digital front. Sustainability and growth will be driven by digital excellence in all areas.
The QualQuant Signals scientific customer collaboration process is powered by our proprietary ‘Expectations’ based framework that uncovers & prioritizes ideas/insights to provide statistically reliable signals that represent customer expectations and unmet needs.
QualQuant Signals is a patented research approach that delivers predictive ideas / insights (customer signals) that WORK!
Digital Innovation Areas:
- Social Media
- Mobile / Tablet
- Website
- Marketing Campaigns
- Integrated Media & Platform Opportunities
- QR Codes
- Ecommerce
- Near Field Communication (NFC)
- Promotions
- RFID Tags
How We Help Innovate:
- Ideation
- Measure ROI
- Real Time Touch Point Feedback
- Uncover Trends
QualQuant Signals Value
Meet Our Experts
Request a demo by telephone
Hemen Patel : 201-665-6465hemenpatel@qualquantsignals.com
Kimberly Marsh : 973-204-0514
kimberly@qualquantsignals.com
William Lopez : 786-360-2881
william@qualquantsignals.com
Digital Capabilities
New Product
Mobile / Tablets
Digital ROI
Any Pain Point
1. Measure and improve ROI
2. Provide ideas for website redesign
3. Establish a mobile strategy
4. Develop a real time CRM system
5. Other areas
Expectations Based Predictive Ideas / Insights @ Work
Objective: To develop a mobile marketing strategy that delivers value based on customer expectations.
Result: QualQuant Signals delivered predictive ideas/insights (potential mobile app concepts) by identifying areas where customers would most likely derive economic and personal value using the mobile app by the brand. Mobile apps being a crowded space presented challenges that focused around customers not using the app. In order to uncover opportunities that made economic sense, QQS derived opportunities by QQS multi-angle understanding of customers related to… 1. Their mobile behavior 2. In-Store moment of truth experience 3. Events that would trigger using mobile for the category & brand
Building a mobile strategy through concepts developed driven by customer based expectations.
QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified concept opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.
Learning: Do not redesign website without understanding your visitor’s expectations. Let your customer’s give you ideas / insights to redesign the website. Redesigning without customer feedback could result in a very costly mistake.
Challenge: Website visitors not able to complete their reasons for visit (not meeting expectations).
Objective: Redesign website to meet or exceed visitor’s expectations.
Result: QualQuant Signals delivered predictive ideas/insights (website concepts / features) by identifying elements customers value most during their path to purchase. In order to uncover opportunities that made economic sense, QQS derived opportunities wide angle view of site visitors…
1. Their motivations mapped to the stage within path to purchase
2. What new (missing) features they expect
3. The features most valued by repeat (loyal) visitors
4. Site functionality that was not easy to use
QualQuant Signals delivered a redesign blueprint driven by visitor’s expectations.
1. Content strategy
2. Task based navigation design
3. Post-visit loop back (personalizing content)
4. Site layout
QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified concept opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.
Learning: Do not create a FB strategy without understanding your fan’s expectations. Let your fan’s give you ideas / insights to enhance your FB page.
Challenge: The growth of fans was slowing over time along with engagement. The FB page was loosing steam and there was a lot of concern for ROI.
Objective: Uplift the FB experience to a level to be an example to be followed.
Result: QualQuant Signals delivered predictive ideas/insights (concepts / features) by identifying elements fan’s value most. In order to uncover fan’s expectation, QualQuant Signals took a wide angle lens approach to understand motivations and engagement drivers.
1. Reasons why they became a fan
2. Determined engagement drivers
3. Type of content they would readily share & comment on
4. Determine outcomes desired by fans
QualQuant Signals delivered a FB page blueprint consisting of…
1. Content strategy
2. Tone of message to be posted
3. Fan Tab ideas to engage fans
4. Increase fan growth
QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified concept opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.
Challenge: On average only 5% of shoppers (site visitors) complete a purchase. How to leverage the other 95% to gain revenue?
Objective: Increase session or post visit based conversion by evaluating the shopping experience of non converters.
Result: QualQuant Signals delivered predictive ideas/insights (conversion blueprint) based on the barriers that drive shoppers not to purchase. We took a six dimension approach to identify the barriers…
1. Consumer Condition
2. Consumer Behavior
3. Merchandizing
4. Site Usability
5. Shopping Process
6. Business Rules
In addition to identifying the purchase barriers, we uncovered ideas leading to developing an effective ecommerce storefront.
1. Areas to improve website / checkout
2. Promotions and discounts to influence into purchasing
3. Real time post-visit loop back marketing
4. Develop a shopper database consisting of non purchasing visitors for later marketing
QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified concept opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.
QualQuant Signals Patent – Innovative, Unique & Different
Predictive Ideas/Insights
Presented the visual illustration of the QualQuant Signals customer collaboration process.
Meet or Exceed Expectations
Our ‘Expectations’ based framework brings out the outcome based probability of an idea/insight.
Game Changing Process
QualQuant Signals is scientifically designed by applying principles to deliver quality ideas/insights.
Why Choose Us
- Patented Integrated Qualitative/Quantitative
- Scientific Customer Collaboration Process
- Predictive Ideas/Insights (Customer Signals) That WORK
- An Innovative, Unique & Different Approach to Uncover Customer Signals
- QualQuant Signals Brings You Very Close to Your Customer's Expectations
Customer Signals Picked Up
I reviewed with the Nexxus team and we think this report is excellent! We would like to schedule time in January for you to walk us through it. We also would like to have our agencies on the phone, since they manage our communication and content strategies. I sent it to the TRESemmé team. I really think they will be interested in doing a similar project.Stephen Strong, Unilever