Ideation

/Ideation

QualQuant Signals – Idea Generation & Prioritization

A scientific customer collaboration approach to uncover – prioritize expectations based predictive ideas (customer signals) that WORK!

Our QQS “Innovation Excellence” Goal:

To identify innovation opportunities (new categories, new products, improve products, etc.).
Generate and prioritize ideas related to existing expectations, emerging expectations and unmet needs.

Ideas being the fuzzy front end of innovation play a very important role in the level of success achieved within an innovation process. Feeding the innovation process with misdirected ideas can prove to be a very costly affair. In order to increase chance of success, an ideation process needs to be designed in manner to uncover & prioritize ideas that will meet expectations of customers. QualQuant Signals being innovative, scientific, and unique brings this disciplined approach.

QualQuant Signals is a patented research approach that delivers predictive ideas / insights (customer signals) that WORK!

The QQS scientific ideation process is powered by our proprietary ‘Expectations’ based framework that uncovers & prioritizes ideas to provide statistically reliable signals that represent customer expectations on many levels such as functional benefits, emotional benefits, economic value, personal value, lifestyle fits, etc.

Our Idea Generation Framework:

  • Open Innovation
  • Closed Innovation
  • Hybrid (Open & Closed)

Ideas for Different Types of Innovation:

  • Routine Innovation (Set of additional features or optimizing existing features)
  • Improving Innovation (Major improvement of a product, solution or process)
  • Radical Innovation (Completely a new product, solution or process)

Ideation Techniques:

  • Absence Thinking: Think about what is not there.
  • Assumption Busting: Surfacing and challenging unconscious assumptions.
  • Attribute Listing: Listing attributes of objects and then challenging them.
  • Breakdown: Careful decomposition to explore the whole system.
  • Challenge: Challenge any part of the problem.
  • A Day In The Life Of…: Building creative tension from contextualized situations.
  • Essence: Looking elsewhere whilst retaining essential qualities.
  • Forced Conflict: Using conflict to stimulate the subconscious.
  • Guided Imagery: Letting your subconscious give you a message.
  • How to: Frame statements as ‘How to’ to trigger focused thinking.
  • Lateral thinking: Thinking sideways to create new ideas.
  • Lotus Blossom: Unfold the flower of extended ideas.
  • Chunking: Go up and then down elsewhere.
  • Morphological Analysis: Forcing combinations of attribute values.
  • PSI: Problem + Stimulus = Idea!
  • Random Words: Using a random word as a stimulus.
  • Role-play: Become other people. Let them solve the problem.
  • Remembrance: Remembering solutions not yet discovered.
  • Hacking: Getting ideas by challenging to break a system.
  • Associations: Finding gaps by comparing perceptions and product benefit

Request information / demo. One of our QualQuant Signals expert will contact you.

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Meet Our Experts


Request a demo by telephone

Hemen Patel : 201-665-6465
hemenpatel@qualquantsignals.com

Kimberly Marsh : 201-665-6467
kimberly@qualquantsignals.com

William Lopez : 786-360-2881
william@qualquantsignals.com

QualQuant Signals Value

Innovative
Unique & Different
Exceed Expectations
We become a part of your team & vision.
The QQS Team
We are passionate and work to make sure we bring success.

Ideation Capabilities

Unmet Needs

QQS uncovers & amplifies unmet or not served needs to present high value innovation opportunities. Be ahead of the curve by identifying trends, emerging expectations and unmet needs.

Idea Generation

QQS delivers high value ideas for improving or introducing new products / services. Minimize innovation risk by ensuring feeding the concept development with customer validated ideas.

Idea Prioritization

Have a lot of ideas that are not reliable? QQS helps screen & prioritize ideas to deliver statistically reliable ideas. Minimize innovation risk by ensuring feeding the concept development with customer validated ideas.

Other Areas

You can call QQS an idea factory. We custom design solutions to pick up and amplify ideas related to any topic area.

 

Expectations Based Predictive Ideas / Insights @ Work

Vertical: Auto

Objective: To uncover unmet needs to identify innovation opportunities leading to creating a new revenue stream.

Result: QualQuant Signals delivered predictive ideas/insights (unmet needs) by identifying gaps that could be filled through a multi-angle understanding of the customer related to…
1.Customer’s path to purchase behaviors
2.Their frustrations related to the category
3.New features they would build to custom build product to keep up with changing behaviors
4.Product usage experiences that would drive loyalty

Identifying new revenue streams (innovation opportunities) driven by customer based expectations (unmet needs).

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified the unmet needs and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Mobile (Digital)

Objective: To develop a mobile marketing strategy that delivers value based on customer expectations.

Result: QualQuant Signals delivered predictive ideas/insights (potential mobile app concepts) by identifying areas where customers would most likely derive economic and personal value using the mobile app by the brand. Mobile apps being a crowded space presented challenges that focused around customers not using the app. In order to uncover opportunities that made economic sense, QQS derived opportunities by QQS multi-angle understanding of customers related to…
1. Their mobile behavior
2. In-Store moment of truth experience
3. Events that would trigger using mobile for the category & brand

Building a mobile strategy through concepts developed driven by customer based expectations.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified concept opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: CPG

Objective: To develop a centralized & standardized ‘IDEA KNOWLEDGE HUB’ to conduct quick ideation sessions (generate ideas quickly and economically).

Result: QualQuant Signals developed a custom enterprise ideation system that allowed multiple departments to launch ideation sessions quickly. An ideation study could be developed and launched in minutes. The team had access to all ideas which fed directly into their innovation pipeline for future reference.

QQS Patented Ideation Process: Expectations based predictive ideas/insights (prioritized customer signals) generated by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. An online ‘Idea Insights Dashboard’ provided access to the QualQuant Signals ‘Priority Map’ where the team could view the predictive ideas/insights.

Vertical: Office Products

Objective: Introduce a new game changing stationary product to bring life back to the brand.

Result: QualQuant Signals delivered predictive ideas/insights (different concept ideas) by understanding the evolution of the product in the customer’s mind taking a multi-angle approach to develop and in-depth understanding of the customer related to…
1.Category perceptions (top of mind associations)
2.The ideal stationary product they would build using digital elements
3.Understanding the daily work life from a frustration point of view
4.Value of the product features that drives loyalty

Identifying product innovation opportunities to develop different futuristic concepts

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified the unmet needs and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Insurance

Objective: Lift the performance of ‘One of the best companies to work for’ by identifying innovative opportunities to enhance employee delight, performance & retention.

Result: QualQuant Signals delivered predictive ideas/insights (different opportunity areas) by evaluating the current programs & policies in place and identifying any new game changing positive disruptions that could lift employee sentiment and company image. A multi-angle approach was taken to understand the status quo and uncover new opportunities by uncovering…
1.Asking employees to build a benefit program from scratch
2.Factors that drive loyalty to an organization
3.Tools they need to excel at their jobs
4.Describe the ideal company culture they would develop in their own businesses

Identifying a plan loaded with innovation opportunities to raise the level of ‘One of the best companies to work for’.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized employee signals) by having employees submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified many gaps leading to innovative opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.


 

QualQuant Signals Patent – Innovative, Unique & Different

Predictive Ideas/Insights

Presented the visual illustration of the QualQuant Signals customer collaboration process.

Meet or Exceed Expectations

Our ‘Expectations’ based framework brings out the outcome based probability of an idea/insight.

Game Changing Process

QualQuant Signals is scientifically designed by applying principles to deliver quality ideas/insights.

Why Choose Us

  • Patented Integrated Qualitative/Quantitative
  • Scientific Customer Collaboration Process
  • Predictive Ideas/Insights (Customer Signals) That WORK
  • An Innovative, Unique & Different Approach to Uncover Customer Signals
  • QualQuant Signals Brings You Very Close to Your Customer's Expectations

Customer Signals Picked Up

I reviewed with the Nexxus team and we think this report is excellent! We would like to schedule time in January for you to walk us through it. We also would like to have our agencies on the phone, since they manage our communication and content strategies. I sent it to the TRESemmé team. I really think they will be interested in doing a similar project.
Stephen Strong, Unilever