New Product Development

/New Product Development

QualQuant Signals – New Product Development

A scientific customer collaboration approach to uncover – prioritize expectations based predictive ideas / insights (customer signals) that WORK!

Our QQS “Product Excellence” Goal:

To identify innovation opportunities (new categories, new products, improve products, etc.)
Generate and prioritize ideas related to existing expectations, emerging expectations and unmet needs.

Idea generation (new product development) is based on the interrelationships between: Company  -> Product ->  Consumer.

These relationships are constantly changing, and the surrounding environment is also subject to continuous social and technological change; understanding the changes that are occurring leads to innovative products which fulfil a need. QualQuant Signals brings awareness to all these forces and their interactions, from the crudest level where marketing simply wants a copy of a competitor’s new product (a ‘me-too’ product) to the complex use of a new technology such as pressure preservation or to a major marketing change. It is the understanding of the interactions that identifies and refines the product ideas.

The creation of all new product ideas – revolutionary or evolutionary – can only be successful if there is an atmosphere which stimulates innovative thought and the search for new ideas. Product characteristics or attributes are the features that identify the product to the company, the market and the consumer. Each product is a complex of tangible and intangible characteristics which define the product, its use and value. Variation of the characteristics and addition of new characteristics can make the product more appealing to the consumer and indeed give a unique product. Comparison with the characteristics of competitive products can define the positions of the different products in the market; this can reveal gaps in the market where there are no products, and also give better direction to ‘me-too’ products.

Lastly, the aggressive revenue goals of most firms point to the need for a systemic & well designed approach to generating game-changing new product ideas. This further validates the importance of high value ideas (opportunities) required to reduce risk of innovation failure.

High Quality Ideas -> Minimizing Risk of Failure
Low Quality Ideas -> Unknown Risk Level

The QQS scientific ideation process is powered by our proprietary ‘Expectations’ based framework that uncovers & prioritizes ideas to provide statistically reliable signals that represent customer expectations on many levels such as functional benefits, emotional benefits, economic value, personal value, lifestyle fits, etc. Ideas having high economic value are generated applying intelligent techniques such as…

Ideation Framework:

  • Open Innovation
  • Closed Innovation
  • Hybrid (Open & Closed)

Identifying Innovation Opportunities:

  • Unmet Needs – Identify opportunities that hold high economic potential
  • Unserved Needs – Identify needs (expectations) that are not being served
  • Customer Frustrations – Understanding customer frustrations and identifying opportunities
  • Trend Spotting – Anticipate innovation opportunities through changing customer behaviors
  • Customer Behavior – Find gaps/opportunities within customer behaviors

Ideation Techniques:

  • Absence Thinking: Think about what is not there.
  • Assumption Busting: Surfacing and challenging unconscious assumptions.
  • Attribute Listing: Listing attributes of objects and then challenging them.
  • Breakdown: Careful decomposition to explore the whole system.
  • Challenge: Challenge any part of the problem.
  • A Day In The Life Of…: Building creative tension from contextualized situations.
  • Essence: Looking elsewhere whilst retaining essential qualities.
  • Forced Conflict: Using conflict to stimulate the subconscious.
  • Guided Imagery: Letting your subconscious give you a message.
  • How to: Frame statements as ‘How to’ to trigger focused thinking.
  • Lateral thinking: Thinking sideways to create new ideas.
  • Lotus Blossom: Unfold the flower of extended ideas.
  • Chunking: Go up and then down elsewhere.
  • Morphological Analysis: Forcing combinations of attribute values.
  • PSI: Problem + Stimulus = Idea!
  • Random Words: Using a random word as a stimulus.
  • Role-play: Become other people. Let them solve the problem.
  • Remembrance: Remembering solutions not yet discovered.
  • Hacking: Getting ideas by challenging to break a system.
  • Associations: Finding gaps by comparing perceptions and product benefit

Request information / demo. One of our QualQuant Signals expert will contact you.

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Meet Our Experts


Request a demo by telephone

Hemen Patel : 201-665-6465
hemenpatel@qualquantsignals.com

Kimberly Marsh : 201-665-6467
kimberly@qualquantsignals.com

William Lopez : 786-360-2881
william@qualquantsignals.com

QualQuant Signals Value

Innovative
Unique & Different
Exceed Expectations
We become a part of your team & vision.
The QQS Team
We are passionate and work to make sure we bring success.

Product Innovation Capabilities

New Product

Generating new  ideas to develop game changing products to create a new market or lead within an exisiting market.

Improve Product

Generating ideas to identify areas of product improvement to enhance customer loyalty and acquire new segments.

New Features

Generating ideas to identify new product features helping to gain a competitive edge and acquire new segments.

Packaging

Generating ideas to create new or improve exisiting product packaging to stand out during the moment of truth (shelf).

 

Expectations Based Predictive Ideas / Insights @ Work

Vertical: Beauty Care

Objective: Increase revenue by enhancing product packaging to be visible and valuable at the moment of truth (store shelf) within “Path to Purchase’.

Result: QualQuant Signals delivered predictive ideas/insights (packaging innovation areas) by gaining a detailed understanding of the customer at the moment of truth (at the store shelf) and identifying the key choice drivers for brand selection. Packaging ideas were derived by  taking a multi-angle approach to detail shopping behavior in the following areas…
1.Identify missing information on current packaging
2.Packaging improvements needed to help shop for the right hair color
3.Dislikes about shopping hair color and how would you improve the shopping experience

QualQuant Signals delivered a blueprint for several packaging concepts based on ideas derived based on expectations. The packaging concept finalized was a breakthrough and was labeled as the next generation ‘Point of Purchase’ display.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (new packaging concept ideas) by having shoppers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified many gaps leading to innovative opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Office Products

Objective: Introduce a new game changing stationary product to bring life back to the brand.

Result: QualQuant Signals delivered predictive ideas/insights (different concept ideas) by understanding the evolution of the product in the customer’s mind taking a multi-angle approach to develop an in-depth understanding of the customer related to…
1.Category perceptions (top of mind associations)
2.The ideal stationary product they would build using digital elements
3.Understanding the daily work life from a frustration point of view
4.Value of the product features that drives loyalty

Identifying product innovation opportunities to develop different futuristic concepts

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (prioritized customer signals) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified the unmet needs and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Footwear (Running Shoes)

Objective: Identify new game changing product improvement opportunities leading to increase in market share.

Result: QualQuant Signals delivered expectations based predictive ideas/insights (product improvement ideas) by gaining a detailed understanding of the customer related to its relationship & behavior with the category. Innovation opportunities (ideas) were derived by taking a multi-angle approach in the following areas…
1.The frustrations encountered while using running shoes and the solution they foresee to overcome the frustrations
2.Factors they consider while selecting running shoes (choice / trade off)
3.The ideal type of running shoes they would design for themselves
4.In what ways are running shoes are a part of their lifestyle

QualQuant Signals delivered prioritized ideas to create a game changing product by building new features and improving existing features to meet expectations based on levels such as functional benefits, emotional benefits and economic value.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (product improvement ideas) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified many gaps leading to innovative opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.

Vertical: Hardware Technology

Objective: Introduce the next generation of UNIX servers that increases the applicability areas based on growth of digital and in turn increase revenue by acquiring new customers and competitive users.

Result: QualQuant Signals delivered expectations based predictive ideas/insights (product improvement ideas) by gaining a detailed understanding of the customer related to its relationship & behavior with the category. Innovation opportunities (ideas) were derived by taking a multi-angle approach in the following areas…
1.Current dissatisfaction areas and efforts taken to overcome dissatisfactions
2.New features do they envision to be in the next version of servers
3.For what applications are you not able to use the current UNIX servers
4.Main elements of the next UNIX server that would trigger them to license

QualQuant Signals delivered prioritized ideas/insights (expectations based) to feed the development of the next UNIX server and present the server as a leading solution that has a wide range of applications keeping up with growing digital trends.

QQS Patented Process: QualQuant Signals delivered expectations based predictive ideas/insights (product improvement ideas) by having customers submit ideas/insights followed by asking them to evaluate (select/rate) insights submitted by others. The QQS innovation team using our proprietary analytical plan identified many gaps leading to innovative opportunities and presented an ‘ACTION MAP’ that highlighted the strength of the idea, the innovation opportunities & the deterrents & barriers to avoid.


 

QualQuant Signals Patent – Innovative, Unique & Different

Predictive Ideas/Insights

Presented the visual illustration of the QualQuant Signals customer collaboration process.

Meet or Exceed Expectations

Our ‘Expectations’ based framework brings out the outcome based probability of an idea/insight.

Game Changing Process

QualQuant Signals is scientifically designed by applying principles to deliver quality ideas/insights.

Why Choose Us

  • Patented Integrated Qualitative/Quantitative
  • Scientific Customer Collaboration Process
  • Predictive Ideas/Insights (Customer Signals) That WORK
  • An Innovative, Unique & Different Approach to Uncover Customer Signals
  • QualQuant Signals Brings You Very Close to Your Customer's Expectations

Customer Signals Picked Up

I reviewed with the Nexxus team and we think this report is excellent! We would like to schedule time in January for you to walk us through it. We also would like to have our agencies on the phone, since they manage our communication and content strategies. I sent it to the TRESemmé team. I really think they will be interested in doing a similar project.
Stephen Strong, Unilever