Adaptive Idea Screening & Prioritization (Predictive Ideas / Insights)
The success of an innovation process is highly dependent on the quality of ideas that feed the concept planning and development process. Following a successful idea generation exercise, a company might easily be left with hundreds of ideas generated by experts, employees, or consumers. The next step is to screen and prioritize these ideas and identify those with the highest potential. This paper proposes a scientific and mathematical approach to involving consumers in idea screening and prioritization.
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