QualQuant Signals – Ideation
Ideas being the fuzzy front end of innovation play a very important role in the level of success achieved within an innovation process. Feeding the innovation process with misdirected ideas can prove to be a very costly affair. In order to increase chance of success, an ideation process needs to be designed in manner to uncover & prioritize ideas that will meet expectations of customers. QualQuant Signals being innovative, scientific, and unique brings this disciplined approach.
QualQuant Signals is a patented research approach that delivers predictive ideas / insights (customer signals) that WORK!
The QQS scientific ideation process is powered by our proprietary ‘Expectations’ based framework that uncovers & prioritizes ideas to provide statistically reliable signals that represent customer expectations on many levels such as functional benefits, emotional benefits, economic value, personal value, lifestyle fits, etc.
- Open Innovation
- Closed Innovation
- Hybrid (Open & Closed)
Ideation Methods Deployed:
- Have existing ideas from idea challenges, focus groups, brainstorming, ethnography, etc.
# Idea Validation & Prioritization Only
Customers prioritize existing Ideas which are pre-seeded
# Hybrid (Idea Generation, Validation & Prioritization)
Customer add to the existing ideas which are pre-seeded
- Need a complete set of new ideas
Customers generate, validate and prioritize ideas (100% customer generated)
Meet Our Experts
Request a demo by telephoneHemen Patel : 201-665-6465
Kimberly Marsh : 201-665-6467
William Lopez : 786-360-2881
QualQuant Signals Value
Core Competencies (Predictive Ideas / Insights @ Work)
QualQuant Signals Patent – Innovative, Unique & Different
Presented the visual illustration of the QualQuant Signals customer collaboration process.
Meet or Exceed Expectations
Our ‘Expectations’ based framework brings out the outcome based probability of an idea/insight.
Game Changing Process
QualQuant Signals is scientifically designed by applying principles to deliver quality ideas/insights.
Why Choose Us
- Patented Integrated Qualitative/Quantitative
- Scientific Customer Collaboration Process
- Predictive Ideas/Insights (Customer Signals) That WORK
- An Innovative, Unique & Different Approach to Uncover Customer Signals
- QualQuant Signals Brings You Very Close to Your Customer's Expectations
Customer Signals Picked Up
I reviewed with the Nexxus team and we think this report is excellent! We would like to schedule time in January for you to walk us through it. We also would like to have our agencies on the phone, since they manage our communication and content strategies. I sent it to the TRESemmé team. I really think they will be interested in doing a similar project.Stephen Strong, Unilever