Our Digital Testing approach differs because we cross "usability-focused" insights with real time content co-creation to dig out the most meaningful optimizations. This holistic approach leads to best-in-class digital experiences that pave the way to a better ROE and ROI.
- Trendspots across all things digital
- Troubleshoots navigational hang-ups and messaging disconnects, minimizing unexpected backlash once live
- Validates digital strategies & placements from a user perspective
- Identifies Problem Areas across digital platforms
- Co-Creates digital content, features and services to feed the optmization process
- Proves the success of the investment
BUSINESS QUESTIONS ANSWERED
- Who is visiting the digital experience?
- Will visitors dig deeper into the digital experience, and what are their initial impressions?
- Which features/content should be prioritized?
- What touchpoint invokes the required emotional response?
- Does the digital experience lead to a purchase or conversion?
- Why are shoppers abandoning the check out process?
TESTING AREAS APPLIED TO
- Cross-Touchpoint Performance
- Digital Concept Testing
- Digital Competitive Benchmarking
- Content Co-Creation & Optimization
- Task Completion Evaluation