The QualQuant Signals ’Go-To Market' suite of research solutions tackles the study objectives within one project using an integrated ‘all-in-one’ methodology that does not require multiple steps to weave the insights together.
- Choose the best entry-point to enter the development phase with.
- Identify core terms/expressions that can be implemented into the communication strategy.
- Isolate optimizations and direction for each tested stimulus with insight into why it is or is not consumer-friendly.
BUSINESS QUESTIONS ANSWERED
- Will the brand be positively or negatively impacted by the planned strategy?
- Is the copy or visual design making an impact?
- How can I improve the design to be more impactful?
- What are the key influencers/barriers to performance?
TESTING AREAS APPLIED TO
- Name Testing
- Logo, Claims or Tagline Testing
- Feature Testing
- Market Readiness Testing