With QQS Testing, learn how to optimize executions and select the winning communications that will be met with the highest market acceptance. In order to rank ad or message performance, a proprietary quantitative benchmarking system called the ‘Market Readiness Score (MRS)’ will be applied to provide comparative rankings that will determine the level of market-readiness.
- Identify which ads/messages have the highest market potential
- Uncover optimizations to enhance the likelihood of adoption
- Identify the leading messages/creatives and reasons why they are strongest
- Uncover the reasons why lowest performers are lagging
BUSINESS QUESTIONS ANSWERED
- Which is the best performing communication strategy and why?
- What are the key optimization points that will increase consumer confidence and wallet-share?
- What are the key consumer attitudes about branding effect and actions taken post-viewing the communication tested?
TESTING AREAS APPLIED TO
- Creative/Copy Testing
- Video Testing
- Brand Positioning
- Message Testing
- Benefits, Services or Promotions Testing