Sustain & Grow
We help sustain and grow your brand through Innovation, Ideation, New Product Development, Consumer Insights and Brand Strategy by providing expectations based predictive ideas & insights (customer signals) using our patented QualQuant customer collaboration process.
QualQuant Signals
A company that gets you very close to your customer’s expectations.
Collective Customer Intelligence
Idea/Insights Generation : Validation : Prioritization
QualQuant Signals Delivers
Predictive Ideas/Insights That Work!
Your Customers Have Hidden Ideas / Insights
Our patented scientific customer collaboration approach (peer to peer consensus building) uncovers & amplifies the predictive ideas/insights.
Predictive ideas/insights (customer signals) that provide targeted action points.Success directed by your customer’s signals.
Insights / Strategy
Unmet Needs
Idea Screening
Identify Innovation
Increase Revenue
Acquire Customers
Increase Loyalty
Increase Advocacy
Expectations Based
Ideas / Insights
We Have Expectations (Outcomes Desired)
Existing Expectations
Emerging Expectations
Unmet Needs
Functional Benefits
Emotional Benefits
Economic Value
Personal Value
Deliver Products/Services Based on our Expectations !

Uncovering :: Amplifying Outcome Based Predictive Ideas/Insights (customer signals) that WORK!

Our Core Competencies


Innovation Opportunities
Have ideas (validation & prioritization)
Need ideas (generation, validation & prioritization)
Identify new opportunities thru unmet needs
Identify new market niche opportunities
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New Product Development

Product / Packaging Innovation
Identify innovation opportunity (ideas)
New features within existing
Improve features within existing
Develop launch strategies
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Concept Test/Improve

Product / Packaging / Messaging
Prototype validation
Concept test, screen & improve
Concept launch planning
Post launch audit
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Brand Strategy

Path to Brand Loyalty/Advocacy
Identify new revenue opportunities
Customer acquisition strategies
Naming and tagline development
Net Promoter Score
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Consumer Insights

Voice of the Customer (VOC)
QualQuant focus group
Understand consumer behavior & trends
Brand assessment / gap analysis
Improve customer experience
Improve customer satisfaction
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Advertising Creative

Advertising Excellence
Ideation – creative/communication
Creative strategy development
Creative development
Creative test / improve
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Employees Thrilled
Employee motivation / satisfaction
Increase loyalty / reduce turnover
Rewards & recognition program
Improve productivity & creativity
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Digital Excellence
Touch point analysis
Uncover digital behaviors
Social media innovation
Digital innovation
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Public Sector

Citizens Thrilled
Ideas for new public services
Ideas to improve existing services
Capture citizen expectations
Satisfaction drivers
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Why Choose Us

  • Patented Integrated Qualitative/Quantitative
  • Scientific Customer Collaboration Process
  • Predictive Ideas/Insights (Customer Signals) That WORK
  • An Innovative, Unique & Different Approach to Uncover Customer Signals
  • QualQuant Signals Brings You Very Close to Your Customer's Expectations

Customer Signals Picked Up

I reviewed with the Nexxus team and we think this report is excellent! We would like to schedule time in January for you to walk us through it. We also would like to have our agencies on the phone, since they manage our communication and content strategies. I sent it to the TRESemmé team. I really think they will be interested in doing a similar project.
Stephen Strong, Unilever

Our Clients